![]() There is a notable collector’s mentality amongst the Rails customer base and she’s not only asking for the newest colors/patterns within our shirting category but she’s excited to create an entire outfit from our collection." Rails fans can expect to see novelties like fringe, suede and denim in a variety of silhouettes, colors and shapes.īe sure to check out the ever popular Rails shirts, in addition to their new pieces coming in the Fall at. "We are growing together with the demand for new products and categories. According to Abrams, decisions like this come down to taking cues from Rails customers. Now that Abrams and the Rails crew have mastered the art of the shirt, they'll be expanding with a Fall Collection that will include a wider range of contemporary offerings. "Customers are not only buying a shirt, they are buying a lifestyle." To capture their attention, we have to find the right balance of continually being present in that dialogue, but in a way that is not overwhelming or inauthentic", Abrams explained. "Consumers are so in tune with what is happening in global fashion, because they have a constant stream of information. Rails is synonymous with accessible luxury, by using premium fabrications in classic. Relaxed, but always refined, the collection draws on influences from international travel to metropolitan living. Numbers don't lie the company has seen 300% growth year-over-year, with no sign of slowing.įrom brand ideology to fan loyalty, Rails operates on a personalized, grass-roots level. Rails creates a unique intersection in fashion by blending the casual comfort of Southern California living with a sleek sophistication. Experts, indeed! Rails is now a top seller in contemporary fashion. ![]()
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